About Eric Dier's Appliances

Techniques that make families happier.

Our story

Welcome to our online appliance store – Eric Dier’s Appliances. We are delighted to share with you the story of our creation, inspired by the indomitable spirit and drive to overcome adversity of our founder, Eric Dier.

In 2008, in the midst of the global economic crisis, Eric Dier, then a 40-year-old experienced sales executive, faced one of the biggest challenges of his life – he lost his job. This was the breaking point that forced him to take a fresh look at life and look for alternative ways to get ahead.

 
 

 

 

A journey that led to an idea: creating a successful family business

Undeterred, Eric took a job as a freight forwarder and travelled around Europe. It was on these journeys that he saw an opportunity – to provide the people of the UK with quality domestic appliances at prices far below those of traditional retailers. The idea for our store was born.

Realising that the venture would require a collective effort, Eric involved his whole family in the creation of the business. Together they turned this risk into an opportunity and launched the shop in time for Christmas 2009. From the start, our philosophy has been simple – to offer the highest quality equipment at the lowest possible prices, with a focus on our customers’ needs and budgets.

Eric Dier and his wife Nancy Dier.

Our company has grown from a small family business to one of the UK’s leading online white goods retailers, but we are always mindful of our roots and the lessons Eric and his family learnt early on. We pride ourselves on offering our customers not only the highest quality products, but also an exceptional level of service.

Sadly, our world was rocked by loss in 2019. Eric Dier of COVID-19 passed away, leaving behind not only the business he loved, but also the family that was his pillar of support. This loss has touched each of us deeply, but has also strengthened our resolve to carry on his work and grow the business in the spirit of his legacy.

More than just a shop

Our story of adaptation and success

Every day we strive to be more than just a store – we want to be a place where every customer feels supported and understood, a place where people turn for advice and a bargain. This story – our story – is a reminder that the courage to rethink, adapt and move forward can lead to unexpected and inspiring results.

Thank you for choosing us. We look forward to welcoming you to our family and hope that our products and services bring joy and comfort to your home.